SELF AND ALLURE MERGING?

More Shuffling At Condé Nast. Yes. By now we know that print magazines are struggling at the newsstand. Lucky magazine unfortunately has become unlucky and according to WWD, SELF magazine could merge with Allure magazine.  

Now wait a minute.

Historically, SELF focused on fitness and health whilst Allure generated content — specifically, about beauty and how-to obtain a beat face. At first I was confused by the alleged merge, hence the Huh? Nicki Minaj head tilt pic. Because there's clearly a distinction in terms of readership: To this day, SELF generally targets fitness enthusiasts; Allure targets the beauty-obsessed. Right...?

But in efforts for corporate (Condé Nast) to perhaps "make nice" with the bottom line of its Profit and Loss statement, I suppose the merge is necessary from a financial standpoint and could potentially work, content-wise, as most of us strive to become our very best alluring selves. Coined!

The New York Post joined the media frenzy and published an article last week (July 23rd), "Three Condé Nast magazines might not exist in print soon."

The buzz inside Condé Nast, according to one well-placed source, is that there could be some major publisher consolidations — with certain bosses being asked to take on group publisher roles that will allow Condé Nast to consolidate the digital reach of related titles. 

There is also buzz around the high-profile publishing house that three titles are on the hot seat — and that at least one is likely to be shuttered. Two others may go digital only. [New York Post]

Do you think print media is dying a slow death?

Photo Credit: SELF

Photo Credit: Allure

Zoë Kravitz for Nylon

Photo Credit: Nylon

Wicked Cool Cover Shot! Nylon is finally climbing its way to my heart. Nylon's edgy millennium girl (look and feel) is hip and cool and 'oh so' Nasty Gal-esque.

Honestly, the only print copy (of Nylon) I own is the March '15 issue with Rita Ora gracing the cover. And I certainly can't wait to pick-up the August issue, b/c I'm a super denim enthusiast as well as a Zoë Kravitz fan. (You might have a new subscriber soon, Ny!)

It's a breath of fresh air to peep some new flavor on the covers of Nylon. I like to read mainstream fashion magazines that showcases various types of  stylish women. (A+)

Publishing Icon, Joanna Coles, Is On The Move. Next Stop: 'Seventeen'

Photo Credit: nytimes

Media Watch! Today I learned that Joanna Coles will become the editorial director of Seventeen magazine. Joanna is not only a powerhouse professional on Editorial Island, but an authentic, credible journalist. Joanna made notable power moves at New York Magazine, Marie Claire and Cosmo, and I'm certain that she will do a knockout job at Seventeen! You might also recognize Coles from Project Runway All Stars as well. 

Seriously. If you're in pursuit of emulating an editor in the publishing industry, I invite you to study and dissect Coles' proven track record; her creative and diverse approach to content strategy is trendy and appealing to a variety of demographic groups (not easy).

Below is one of my favorite clips where Joanna talks about making risky career moves.

"Be open to the idea of opportunity, always take the call, always go for the interview; you just don't know where things are going to lead." "Don't be prescriptive about what you want to do." 

Related post on nikkistyle.net:

• Joanna Coles 'Favorites' My Tweets!

Joanna Coles 'Favorites' My Tweets!

Click Image To Enlarge

Mag Notes! Cosmopolitan's Editor-In-Chief, Joanna Coles, favorites not one, but two of my tweets! Woo-hoo! As a certified magazine junkie, (a.k.a. aspiring content editing "guru") I'm geek'ed. I'm 100% inspired by magazine editors and news anchors.

Photo Credit: komarketingassociates.com

In any event, there's been a lot of buzz about Coles' push to talk politics at Cosmo, which is FAB, I think. I love reading about style, sex and stuff, but am always excited to see editors raise the bar in terms of content diversity. Moreover, the general population, especially the younger generation, should have access to thought-provoking articles produced by mainstream media. Looking back several years ago (naive and all), I've encountered many situations with a political spin, some unbearable, whether at work or in my personal life — it would've been cool to have been more informed in efforts to confidently address those unbearable moments. 

“I really want Cosmo as a magazine to be more involved in political issues. We’re the biggest read magazine — literally — in the world and I think it’s very important that we stay on top of political issues that impact young women: Health care, gun violence, the wage gap, how do we close it. These are all issues that I’m personally passionate about,” says Coles. [Source]

Joanna Coles, Cosmo's Editor-In-Chief
Photo Credit: adage.com

Related Post on nikkistyle

• Cosmo Editor Joanna Coles Makes Political Push

Rachel Roy Launches Digital Magazine

Photo Credit: rachelroy.com

Boss Lady Inspiration! I love Rachel Roy's social media presence, and overall marketing strategies (Yes, I'm paying close attention to the folks that handle their online image, well.) Miss. Fashion Designer-Extraordinaire is owning it.

"Design the life you want to live." -Rachel Roy

Rachel Roy recently launched a Digital Magazine called, The Life; she is slated to discuss an array of relevant lifestyle topics from fashion, to beauty, to philanthropy and everything in between, a definite must-read. Roy is the "perfect" mentor and should be recognized and admired for many things—in addition to her talent for designing sharp clothing. Rachel is a polished businesswoman, a dynamic public speaker, a philanthropist, and wonderful mother. And, she gives great advice. Rachel, you seriously rock! 

Source: VIBE Vixen | Follow Me on Twitter: @nikkistyle